Released on = July 5, 2007, 11:30 pm

Press Release Author = Jose Cabaltera

Industry = Apparel & Fashion

Press Release Summary = Solis Showroom exhibits at the International Fashion Fair in
Toko Japan. The three day event opens on July 18 and is the largest business
oriented tradeshow for the fashion industry in the country. Solis features the Fall
and Winter collections for Affliction, Sinful and Black Hearts Brigade as well that
\'Gothic Chic\' Fine Jewelry Collection by SoulFetish.

Press Release Body = Solis Showroom will exhibit its California Lifestyle
collections at the International Fashion Fair in Tokyo on July 18 to 20. The fashion
leader will debut some of the hottest labels in the US market, including Affliction
Clothing, Sinful Clothing and SoulFetish, a provocative sterling silver jewelry line
inspired by the California biker and surfer cultures.

Solis Showroom specializes in LA based brands that reflect the casual California
lifestyle. The showroom has collaborated with leaders in the LA fashion industry
with exclusive rights to distribute LA's hottest brands throughout Asia. With only a
few months in operation, the showroom has generated over one million dollars in
turnover within a year. They have acquired an impressive client list throughout the
Pacific Rim, including Seibu and Club 8 in Hong Kong, Queen's Couture and Tunik in
Singapore as well as clients in Indonesia, Korea and Japan. With Asia's extremely
receptive welcome to Solis Showrooms progressive fashion sensibility thus far, they
have accepted an invitation to exhibit at the International Fashion Fair.

The 16th International Fashion Fair (IFF) will be held at the Tokyo Big Sight West
Exhibition Hall on July 18-20, 2007. The IFF, the largest business-oriented fashion
fair in Japan, is organized by Senken-Shimbum Co., Ltd. Over 700 exhibitors are
scheduled to attend the fair coming from 20 plus countries. 30,000 visitors are
expected to attend the three-day event.

Solis Showroom will exhibit the new Fall and Winter collections for Affliction and
Sinful Clothing at the IFF. As leaders in the US market, they are the number one
selling LA based labels created and produced in the USA. Affliction Clothing is rock
inspired and edgy with distinctive and thematically powerful graphics. Fall 07
introduces to its collection leather outerwear and boots as well as a sterling
silver jewelry line featuring the bold graphics that has made Affliction insanely
notorious.

Sinful Clothing is sexy and strong with super flattering bodies that are cut to
augment the beauty as well as to infuse it with a heavy dose of rock n' roll. The
garments of both lines are screen printed with water-based inks to create a no-hand
feel and vintage look to the graphic. The fabric is also antiqued with softening
washes and grinding. Celebrities such as Paris Hilton, Tory Spelling, Ozzy
Osbourne, Jamie Foxx, Chuck Liddell and Samuel Jackson.

SoulFetish is a 'Gothic Chic' sterling silver jewelry collection inspired by the
strength and depth of gothic architectural nuance that is softened with delicate
detail. Every piece is designed, wrought and polished by hand with designer Thierry
Martino overseeing the entire process. SoulFetish is a mixed media collection,
incorporating mother of pearl and semi precious stones into the provocative designs.


Solis Showroom is a wholesale division of Solis Company, a leading international
specialty retailer offering clothing and accessories for men and women. With three
stores and one of the largest online boutiques in the world, Solis has made its name
by investing in designers before they explode. Solis Company specializes in the
latest fashion wear by well-known top designers such as Andrew MacKenzie, Just
Cavalli, Jean Paul Gaultier and McQ by Alexander McQueen. SolisCompany has been
patronized by a celebrity clientele including Rachelle Leah, Randy Couture, Hal
Sparks, Amy McCarthy, Carson Kressley, Ted Allen, Amanda Lepore, Tracy Bingham,
Reichen Lehmkuhl, Margaret Cho and others. Solis Stylists turned designers Jose
Cabaltera and Steve Haas have been highlighted often in the media including InStyle,
Billboard, Cosmopolitan, PaperCity, 7X7, Elle, the LA Times, SF Chronicle, Genre
Magazine, Instinct and more. The duo is often consulted to style Celebrities
including Sandra Bernhardt, the Wayan Brothers, Riechen Lehmkuhl, Tracy Bingham,
Stonebridge, Margaret Cho, Lola, Randy Spelling (son of Aaron Spelling), Sean
Stewart (son of Rod Stewart) and many more.





Web Site = http://www.soliscompany.com

Contact Details = 2231 Market Street
San Francisco, CA 94114
415.621.1300
415.621.1303
jose.cabaltera@gmail.com